Ciera Rogers | Owner | Model | Designer
Who is Ciera Rogers?
I'm a girl from Houston, Texas originally. I moved to Los Angeles about 6 years ago after I couldn’t find a job after graduating from the University of Houston. I began selling vintage clothing when I arrived and then from there, I moved into fashion designing. This was the beginning of Babes and Felines.
With your varied background in fashion and textile merchandise, how did you take elements from that world and create a name for yourself on social media?
I love art and fashion, so my social media following began to build as I started re-blogging and re-posting photos about what I love and what I know. This has been the major source of my following. To grow a large community on social media, you need to be re-posted and tagged by others. These shares come from me posting content that people like to see and showcase on their own pages. When users tag you, your following increases, which is subsequently how I built my following.
As a curvy woman, what does it mean to be body positive and how do you encourage other curvy women to be of the same mindset?
Body positivity is about embracing what you have and being happy about it. Finding the great qualities about your body and emphasizing them is what’s most important. Show them off!
Talk about your new fashion line, Babes and Felines.
Babes and Felines really started out of frustration of being unable to find clothes for myself. I couldn’t afford pieces that were tailored for my body, so I decided to create something that fulfilled this void.
We offer basic pieces, which doesn’t mean basic per se, but items that you can pair with other items in your closet. Our dresses, skirts, tops, and bottoms are all very stretchy and fit from size 0, to maternity and plus. It’s important because as a woman with curves, I need fabric to hug in some areas and stretch in others. My idea is that once you buy a Babes and Feline piece, you’ll be rocking it in many different ways forever.