Publicist | Owner of Everything Taylored
Did you have a functioning knowledge of Public Relations before you became involved in the business?
Yes, I did have functioning knowledge of the business before getting involved. I had been studying public relations since the age of 12, looking after people I admired at the time such as Lizzie Grubman, April Love, Krystal Coleman, Patti Webster, Marvet Britto and Nicole Garner. When I was 11-years-old, I saw a show on MTV entitled PoweR Girls, which was a reality show shadowing the agency life of Lizzie Grubman and her agency staff. The show was short lived but my fire and desire for what I saw lived on. I began doing my own research, studying the greats, watching interviews, and reading whatever I could find until I was able to go to college and intern to gain hands-on experience.
Why did you start your PR company, Everything Taylored?
I always wanted to do my own thing. I was willing to work right out of college because you can never have too much experience and there is always something new to learn, but my end goal was always to have my own agency. It came sooner than expected! Upon graduating college, I applied to a countless amount of corporate PR positions to no avail. I was already freelancing, so I just took it upon myself to go full-time. In learning not only PR, but the entertainment industry in general, I found that many people would give their clients similar strategies and that isn’t the best way to go about things, being that each client has a different story. So, I came up with Everything Taylored, which is a spin on my name, Taylor. The overall mission of Everything Taylored is to provide each client with campaigns, strategies and services tailored toward their brand goals and needs.
What lessons have you learned from clients that push you to new heights as a publicist?
1. Trust the process – PR is a very strategic-process based business, but often, the human in me kicks in and I want things to happen when I feel they should because I believe in my clients that much. But their beauty in trusting the process and seeing things happen in due time are full circle moments for me. It’s also great when clients understand the hard-work being put in and know that in trusting the process and strategy, the results will come.
2. Presentation is everything – This is something I already knew, but the bar was set high for future clients when I had one client who was new on the music scene but was very well packaged and presentable across the board. She had the look; her images were great and everything she put out was of great quality. Her first video looked as though she had been in the game for a while. So now that’s the standard for all my clients. It makes my job a lot easier and it makes everyone look good across the board. Because of that, I’m willing to go the extra mile assisting in branding and presentation before doing any PR.
What’s one thing you wish aspiring publicists knew prior to wanting to become a full-time publicist?
I wish publicists and potential clients knew the hard work and long hours that go into this. Many of us have office hours, but honestly we work well beyond those hours. Often, we show the red carpets, parties, amazing press hits, but it takes WORK to obtain each of those opportunities. Countless amounts of pitches, follow-ups, research, denials and more. It takes a lot of hard -work, grit and tenacity, but that’s what makes this career and each win that comes with it even more gratifying and rewarding.
What’s an off-day look like for Taylor?
An off-day for me is detaching from work [which can be hard], but I at least have my phone on-hand in case something comes up. I’ll stay away from my computer and do something relaxing like a spa day or I’ll spend some alone time at my nearest lake with a book and spend time with myself and God. I’ll also do a cool lunch or dinner because I love good food and trying new restaurants. I also try to catch up with friends being that I can be kind of bad with that, but I’m getting better.
You work alongside Atlanta publicist Phreshy (publicist to superstar comedic duo Kway and Lala) is, along with many others. In such a competitive field, how does networking horizontally help your business goals?
I’m so glad you asked this question! My motto is collaboration over competition. I believe in creating win – win situations anytime I encounter someone I want to be of value to and hope to gain something from them as well. PR is competitive, but there are so many opportunities and niches that I feel as though there is no competition and no need to compete. The more we can collaborate and uplift each other, the more we all can win. Networking horizontally is so important being that we are the generation of leaders. Your neighbor is coming up with you and could be in a higher position before you, so cultivate and nourish those relationships now.
Go in depth about your future as a publicist and beyond?
In the future, I look forward to working with some amazing female brands and highlighting their stories and greatness, while also taking them to new heights in the realms of media, brand partnerships and more. I also would like to do more on the production side of things. I’ve had the opportunity to do a great deal of talent logistics and that is something else I love, so major award shows, and corporate opportunities is my goal. Then there are some projects outside of PR that I’m super excited about in real estate and beauty. I enjoy business in general. I’ve been around entrepreneurship and business all my life so there is honestly no limit to what I can and will do. Stay tuned.