Alex J. Martin | CEO | Entrepreneur | Hustler
In your formative years, when did hustling turn from being a mere hobby to a way of life?
I actually didn't notice it until recently when I registered my first LLC and I also had to do a pitch for it. Honestly, I've been hustling since the 4th grade. At nine years old, I used to trace pictures of Dragon Ball Z characters and sell them to people in the classroom, regardless of what grade they were in. Over time, if I had some things that I didn't like, I would sell it to people. I knew back then that this was for me.
Post-high school, you moved to Houston and starting working with your father, Justin Martin, who is a co-founder of IJUSTGOTIT, which is one the top law firms in the country. What did that transition entail?
I ended up moving to Dallas after high school graduation and staying there for three years. When I turned 20, my dad convinced me to move to Houston and I instantly fell in love with the diversity and culture that the city had to offer. The people were supportive as well. Those things gave me hope, coming from Detroit.
With my pops, he always drops tons of gems. To give you a quick background about his mentality, one day, him and I were running on the beach. Towards the end of the run, I was walking down the beach. He then decides to pull me to the side and ask, "Why did you even run?" I responded by saying that I just wanted to run. There wasn't anything special that made me want to run. He then asked, "Did you even give 100 percent?" I told him no. He then said, "Man if you aren't going to give 100 percent, then don't do the s— at all. Ever since then, that's been my mentality with everything. Go hard or go home.
You own your own business being AMMADEIT, and you are the marketing director for GoAdGo, andJUSTGOTHIT. Talk to me about each position and the takeaways from being an entrepreneur.
I've been working at IJUSTGOTHIT for seven years. One thing I learned in that position is the fact that doctor bills are no joke. [Laughs] In this field, being that I deal with a lot of personal injury related issues, you develop a big heart. You have to care about people. And you can't pacify people with your words. You have to go hard. With GoAdGo, that was a company that I initially built the blueprint for. When I started GoAdGo, it made me realize that entrepreneurship isn't a field where you can bulls— in. [Laughs] A lot of people say they want to be entrepreneurs, but business does not stop because you're tired. When people say that they're making money in their sleep, they earned that sleep. Sleep is a privilege. If you have a vision of where you want to be years from now, then you don't deserve to sleep. That s— is a privilege. The same mentality I have with GoAdGo is the same mentality that I have with AMMADEIT.
Being that you eat right, exercise, and read books, what's your keys to discipline?
Truthfully, being disciplined started from me wanting to change my circle. I read a book that Tyrese wrote called, "How To Get Out Of Your Own Way." That book made me think about everything related to discipline. Now, I'm not the most disciplined person all the time. I still f— up sometimes, but I'm learning. You don't learn until you actually bump your head a few times.
Name three important factors that one needs to have in order to become a successful entrepreneur?
Self-awareness is the first thing. What are your bad habits? Who are you hanging around? What are you doing with most of your time? The second thing is, you can't say yes to everything. You always have to be peeking around the corner and discovering the next thing. Finally, you have to have a sick work ethic. For example, I only took three days off this year. I've been grinding for 63 days straight. Ultimately, You have to be self-aware, be disciplined, and work hard.