Taco Bell Media Representative
Glen Bell started Taco Bell over 50 years ago, and today, Taco Bell has over 5,000 locations around the world. Even though Taco Bell has grown exponentially, what are some of the things that the company does to keep that customer-driven atmosphere?
- Taco Bell offers limited-time offer menu items that allows the brand to launch additional items on a consistent basis.
- Taco Bell prides itself on innovation and tests roughly 25-30 new menu items each year.
Taco Bell is known for its delicious tacos, burritos, nachos, and in recent years, its breakfast menu. How does the company continue to come up with new menu items and selections?
Taco Bell’s Food Innovation Team comes up with new menu items every year through brainstorming, which will lead to testing in the test kitchen.
What is the one thing that Taco Bell as a company prides itself upon?
Hundreds of thousands of students attend college each year. Taco bell prides itself on providing grant and scholarship opportunities through the Taco Bell Foundation and Taco Bell Grants. How is the company revolutionizing its efforts within the charity realm?
The Taco Bell Foundation was established on July 28th, 1992. Since then, the foundation has reached more than 3 million youth across the country. Through the support of our customers, franchisees, employees and vendor-partners over the last 25 years, the Foundation has awarded more than $60 million in grants and scholarships, focused on education and career readiness.
Live Más scholarships began in 2015 and are awarded to students who send in a 1-2-minute video highlighting what they are passionate about. Students do not need to submit test scores, transcripts or GPAs. In 2017 alone, the Taco Bell Foundation awarded $1.5 million in scholarships to 170 recipients.
The Taco Bell Foundation plans to award $10 million in Live Más scholarships by 2022.
In 2015, the company created its own delivery service, powered by Door Dash, and the home website. What are some other innovations that Taco Bell is in the process of creating in the digital space?
Recently, Taco Bell has collaborated with other companies such as OpenTable and Lyft to provide even better customer service to patrons. Taco Bell utilized OpenTable’s platform to host the first Test Kitchen dinner for Cinco de Mayo in 2017. Taco Bell and Lyfter also partnered to created Taco Mode, which delivers customers straight to Taco Bell with a unique environment including an in-car photo booth. These are just some of the various ways that Taco Bell is working to provide a full-length experience to millions of customers every-day.